Barcelona has been chosen as the best European city for its investment promotion strategy, according to the European cities and regions of the future 2022/2023 report prepared by the Financial Times group's fDi Intelligence publication.
The podium is completed by Milan, in second place, and Berlin, in the third position. Madrid or any other Spanish city does not appear among the ten highlighted cities. Munich, Moscow, London, Sofia, Budapest, Amsterdam, and Tbilisi, the capital of Georgia, are the cities that enter the top ten of the ranking.
The study highlights Barcelona initiatives such as “the Green Deal”, the ambitious post-Covid economic recovery roadmap. "This includes attracting sustainable food and transport companies, accelerating the city's energy transition, and promoting the blue economy, which promotes the sustainability of ocean resources," says the report.
The magazine also highlights other measures to reactivate the economic fabric implemented by the City Council, such as “the Barcelona never stops campaign” or “the Barcelona International Welcome Desk”, the new welcome office for international talent. “The initiative is designed to facilitate the arrival of investors, researchers, students, and others. The list of companies that have established a store locally in the last 18 months have been Pepsi, Microsoft, Decathlon and TDCX”, collects the study.